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Transcript

Which Book Cover Sold Best?

A Case Study in Book Rebranding
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In this episode, I get real about book cover designs and when it's time to make a change. While your first book cover might feel like an important statement about your work, the truth is: you're not married to it!

Over time, things change. Your brand may evolve, the market shifts, and sometimes, what worked at first no longer resonates with your audience. Publishers have been rebranding and redesigning covers for years—and so can you. I break down the importance of being flexible and strategic with your cover, especially when you need to appeal to fresh audiences or shift your creative direction.

Join me as I dive into my own cover redesign journey - including fiction and nonfiction books - and shares tips on how to know when it’s time for a change and how to make it work for you!

Author Culture is a reader-supported podcast. To receive new posts and support my work, consider becoming a free or paid subscriber. Paid subscribers also get unfiltered bonus episodes covering an array of current events (plus, they can choose episode topics).

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