Don’t be afraid to rebel—just do it wisely.
Too often, writers stick to the “safe” path when it comes to marketing—social posts, newsletter swaps, maybe a hopeful BookTok attempt, and then wonder why no one’s noticing. The truth? In an overcrowded market, sometimes you need to step a little outside the lines to get seen.
This livestream of the Author Culture Podcast with special guest J.J. Johnson is all about low-risk, high-creativity marketing moves that help authors stand out without burning out—or breaking the bank.
Think: experimental fiction drops on nontraditional platforms, story-first marketing on Substack, Royal Road, small-scale stunts that get people talking, and ways to build a reputation that doesn’t rely on chasing algorithms.
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